1) Read this extract from the Ofcom 2014 report on the consumption of news in the UK. What are the key statistics relating to the influence of new and digital media?
News
In the UK 95% say they follow the news. 75% say they use TV as their main source for news as this had decreased 78% in 2013. In 2013 people watched total of 115 hours of national and international news on television and it was the same year before. The main channels used was BBC One and BBC two however, ages 16-24 only consumed 27 hours of the news on television compared to 55 and over which watched over 196 hours.
Digital media
The key statistics would be the growth in the number of people who use internet and apps for news and it has gone to 41% in 2014. This has grown as last year in 2013 it was 32% showing that the views for On-line news is getting popular. For age group 16-34 the use internet and apps for news has increased as in 2013 it was 44% to 60% in 2014. In 2013 it has increased that people use the internet or apps as their main source using their digital device. It was 14% in 2013 and now increased to 21% in 2014. The ages of 16-24 say that the most important news source for them are website and apps.
2) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.
Sky in my opinion has been beneficial as to the reason of traditional media like newspapers have gone down people use their digital devices and go on sky news or use sky go. Financially they are pretty balanced but at the start they didn't make alot as in 1997 it made £288 million and in 2014 it made £865 million. This shows the increase that Sky has got beneficial from this. Even though that was the whole of SKY I believe that it has increased as to the people who use there phones and also the content SKY has such as sports news and also it gives alerts to the audience of what they want to know.It has 24 hour news which is beneficial to people who can use any device. Also it makes money from its broadband and you get the app SKY GO which funds it as well.
3) Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point.
In my opinion I believe that The Sun has been suffering as its traditional print of news has been declining. This would be the reason of new technology devices and also the cost of news online which is free. The negative impact is that people will focus more online and for The SUN they could still keep going but wont make alot as from the research made they have been going down in numbers. As in 2009 it was making £3.5 million and now in 2015 its barely hitting £ 2 million this would hit the point to say that maybe The Sun might not make what it used to as people are too trusted in digital media and it wont be the same as how easy it is just to get out their phones.
4) Answer the following question in a mini-essay on your blog:
Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?
In my opinion I believe that audience has benefited the most as from going online to just search news is free. In traditional print methods we would have to pay and that something people wouldn't like but now online its free. It has evolved where we can use our digital devices to read,watch and listen to the news and its on the go. It has benefited as to audience can now encourage the youth as to using apps like Snapchat as they have daily mail on there. Another part would be that we are Journalists as to we can record anything we see and put on the internet where people will see it as news and it will trend worldwide. The change of the news industry has evolved from where they use give newspapers to where now audience from a click of a button can get the information they want.
The news come in any form you want now, Social media, Blogs, vlogs and also pod-casts. However the difference is that we have lessened censorship as to we are letting as have more graphic content as to the reporter shooting himself or the kid washed away in a different country. It has turned to a point where we can get out news but it has also changed use to be okay with seeing this graphic content. But the main reason would say keeps us intrigued by this is we need news and it just makes us want to read it more of what happen.
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